About the Role
We are seeking a results-driven Digital Marketing Data Analyst to join our marketing team and play a critical role in optimizing digital performance through data-driven insights. You will be responsible for collecting, analyzing, and interpreting marketing data to inform strategy, maximize campaign effectiveness, and deliver meaningful reports and forecasts.
Key Responsibilities
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Design and maintain professional reports and dashboards for stakeholders
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Perform regular reporting and analysis of data from paid marketing campaigns
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Collect, interpret, and analyze data from multiple sources including Google Analytics, Ads, CRM systems, social platforms, etc.
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Generate reports with actionable recommendations to optimize marketing performance
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Identify patterns and predict trends to support marketing and business strategy
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Uncover and present new business opportunities backed by data
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Manage and update databases and spreadsheets regularly
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Improve online visibility and campaign outcomes by working with digital media partners
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Prepare data-rich presentations for internal and external reporting
Requirements & Skills
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Strong analytical thinking and critical problem-solving skills
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Proficient in Advanced Excel, including pivot tables, formulas, and data visualization
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Proven experience with Google Ads (AdWords), Google Analytics and campaign tracking
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Methodical and highly organized; excellent attention to detail
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Able to work collaboratively in a team environment
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Degree or Diploma in Marketing, Data Analysis, Digital Media, Business Intelligence, or related field — or equivalent hands-on experience
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Project management skills are advantageous
📩 Submit your CV and portfolio:
Send your CV to: lee@igholdings.co.za
Or WhatsApp your name and CV to: 064 511 7548
Please indicate ‘Digital Marketer ‘ in your application.